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Howard Quoted on Rights to The Rally Squirrel Article

David Howard is quoted in a recent St. Louis Post-Dispatch article “Battle Over the Rights to The Rally Squirrel.”  The article discusses the St. Louis Cardinal’s opposition to a Fenton firm’s application to trademark the unofficial mascot of the team’s World Series run in 2011.  Howard represents the Fenton-based sports memorabilia business who applied to register the trademark because he wanted to build a sports brand around the Rally Squirrel on shirts and related memorabilia.  The Cardinals filed an opposition with the trademark office claiming the Rally Squirrel was immediately associated with the team.  Speaking generally about trademark law, Howard said that a federal trademark would not necessarily trump “common law” trademarks when a mark is used in a certain geographic region.  He was quoted in the article, “It doesn’t mean that other people don’t have common law rights.”